Dan attended Ferris State from 1986-1993. While there, he designed a clothing line called Noomoon. In 1991, he moved to Detroit to market the clothing line and produce live music events. In 1997, he started traveling the country, living in Phoenix, San Francisco, Long Beach, and New Orleans while touring music festivals and producing live music events. He moved back to Michigan in 2014 and settled in the northern part of the state with his wife and soon to be baby. With inspiration of the beauty of Northern Michigan, he creates a line of Michigan themed coasters and magnets.